Empowering Non-Technical Founders to Bring Their Software Ideas to Life

If you have a great idea but aren’t sure where to start, you’re not alone. Building software can feel like learning another language, and that’s where I come in. I help non-technical founders and business leaders turn ideas into clear, buildable plans, saving time, money, and a lot of frustration along the way.

Hi, I'm Paisley.

After working with dozens of businesses to bring their software ideas to life, I knew there had to be a better way. Now I help people make sense of their software ideas before they start spending money on them. I’ve seen how fast things can go off the rails when there isn’t a clear plan. My job is to help you get it right from the start.

Services

Whether you’re planning your first product, fixing a project that’s gone off the rails, or just trying to make sense of the process before you start, I can help.

Software Blueprint

Turn your idea into a clear plan you can actually build from. We’ll outline your features, user flows, and requirements so developers know exactly what to create.

Courses & Learning

Not quite ready to build yet? My course, Software Fundamentals for Innovators, teaches you how the software development process works in plain English, so you can make smarter decisions from day one.

Consulting & Strategy

If you’re already building but something doesn’t feel right, I’ll help you figure out what’s missing and how to get back on track. This is for teams who need clarity fast.

Software Blueprint

Most software projects go off the rails because they start without a real plan. Developers get vague notes, founders get surprise invoices, and everyone ends up frustrated. The Tech Blueprint changes that. It’s a structured process that takes your idea and turns it into a clear, buildable roadmap. 

Benefits

  • Compare development quotes accurately 
  • Select your development partner with confidence 
  • De-risk your software roadmap and integration strategy 
  • Reduce costly change orders
  • Build tech knowledge to guide future conversations 

What’s Included:

  • Business-first scoping workshop 
  • Product map with features, flows, and data structure defined 
  • Monetization and pricing model definition 
  • Third party system and integration needs assessment
  • Vendor-ready documentation package
  • Vendor introductions and selection support  

Courses and Training

The course is available online for self-paced learning. The material can also be adapted for in-person delivery for teams or organizations. Reach out for custom training options.

Tech Foundations for Innovators

Lesson 1: Tech Terms Made Simple

  • Learn the components that make up software
  • Understand the best approach for your product
 

Lesson 2: Software Development Methodologies, Processes, Players, and Economics

  • Get acquainted with the players involved in your project and how they interact
  • Understand why the heck it costs so much
 

Lesson 3: API Essentials: What You Need to Know

  • Discover how to read an API
  • Empower yourself to do your own R&D
  • Learn other methods of connecting systems

Lets Get Started!

Have an idea or a question? Send an email and I’ll get back to you within 24 hours. Whether you’re ready to start your project or just want to talk it through, I’d love to hear what you’re working on.