Tech Translator – Empowering Non-Technical Founders

Plan whether to build,
not just what to build.

I help non-technical founders make the calls that actually determine whether a software build succeeds, before the money is spent and the decisions are locked in.

Software Blueprint

Turn your idea into a clear, buildable plan before you spend a dollar on development.

Courses & Learning

Tech Foundations for Innovators. Understand the process before you enter it.

Consulting & Strategy

Already building and something feels off? Get a senior set of eyes on the whole picture.

“She helped us mould our ideas and thoughts into a proper blueprint. This allowed us to not only save a tremendous amount of time in the quoting phase but also created an even playing field for development firms, making quotes much easier to compare.”

CEOLand4Rent

“I now feel much more confident in my ability to take ownership of my role in the development process.”

Tiana Fech, EducatorSAIT

“This course showed me how much goes into the process. It helped me understand the complexities of software development and made me realize I was not ready to get quotes yet.”

Jessica, FounderOutLash

Case Study

When the right call
is to stop.

A founder came to Paisley with a sweepstakes-based debt reduction platform. After months of work building out a full software blueprint — six user personas, Plaid integration, gamification, admin flows, everything — the API pricing model broke the business case entirely. The developer had a workaround. Paisley said no. That call saved the founder from spending $10,000 on something that was no longer his product.

No artifact captures that. Only the judgment did.

Read the full case study →

Not sure whether to build?

That is exactly the right question to bring to a clarity call.